Economics and Rewards
Core Design Principles:
Aligned with Card Activity: Rewards are directly tied to MetaMask Card usage, encouraging organic adoption without artificial incentives.
Stablecoin-Based Logic: All thresholds and rewards are denominated in USDC, ensuring predictability and simplicity.
Non-inflationary Design: No need for a native token or farming emissions. Rewards are sponsored by partners or drawn from a defined incentive pool.
Cross-party Incentive Loops: Rewards benefit users, drive traffic to IRL brands, and boost MetaMask Card traction.
Reward Funding Model
MetaMask
Seed reward pool or match partner contributions
Drives card usage, USDC volume, and ecosystem loyalty
Partners / Merchants
Provide IRL perks (discounts, tickets, free items)
Targeted user acquisition, measurable ROI, brand loyalty
User
Spends via MetaMask Card (USDC)
Unlocks real-world perks, exclusive experiences, and status NFTs
Reward Mechanics
Bronze
$50 / month
Free coffee, discount code
Token-gated
Silver
$250 / month
Event ticket, merch coupon
NFT claim
Gold
$1000+ / month
Festival pass, limited merch, early access
Reward delivery: via NFTs (claimable or auto-minted) used to access IRL perks.
Perks vary by region: Local partnerships create custom perks. Optional tier-based rarity.
Future Extensions
Dynamic NFT Loyalty Layer (Gamified)
NFTs evolve as spending grows (e.g., avatar upgrades, animated badges).
Could be used for partner-specific quests ("Spend $100 in 3 local coffee shops").
Summary
User Value
Real-world utility, gamified perks, and reason to use the Card
Partner Value
Measurable ROI, new customer acquisition, Web3-native exposure
MetaMask Value
Boost in card adoption, onchain activity, and long-term stickiness
Sustainability
No dependency on inflationary tokens or unsustainable yields
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