Economics and Rewards

Core Design Principles:

  • Aligned with Card Activity: Rewards are directly tied to MetaMask Card usage, encouraging organic adoption without artificial incentives.

  • Stablecoin-Based Logic: All thresholds and rewards are denominated in USDC, ensuring predictability and simplicity.

  • Non-inflationary Design: No need for a native token or farming emissions. Rewards are sponsored by partners or drawn from a defined incentive pool.

  • Cross-party Incentive Loops: Rewards benefit users, drive traffic to IRL brands, and boost MetaMask Card traction.


Reward Funding Model

Stakeholder
Contribution / Role
Incentive to Participate

MetaMask

Seed reward pool or match partner contributions

Drives card usage, USDC volume, and ecosystem loyalty

Partners / Merchants

Provide IRL perks (discounts, tickets, free items)

Targeted user acquisition, measurable ROI, brand loyalty

User

Spends via MetaMask Card (USDC)

Unlocks real-world perks, exclusive experiences, and status NFTs


Reward Mechanics

Tier
Spend Threshold (USDC)
Reward Example
Type

Bronze

$50 / month

Free coffee, discount code

Token-gated

Silver

$250 / month

Event ticket, merch coupon

NFT claim

Gold

$1000+ / month

Festival pass, limited merch, early access

  • Reward delivery: via NFTs (claimable or auto-minted) used to access IRL perks.

  • Perks vary by region: Local partnerships create custom perks. Optional tier-based rarity.


Future Extensions

Dynamic NFT Loyalty Layer (Gamified)

  • NFTs evolve as spending grows (e.g., avatar upgrades, animated badges).

  • Could be used for partner-specific quests ("Spend $100 in 3 local coffee shops").


Summary

Impact Area
Description

User Value

Real-world utility, gamified perks, and reason to use the Card

Partner Value

Measurable ROI, new customer acquisition, Web3-native exposure

MetaMask Value

Boost in card adoption, onchain activity, and long-term stickiness

Sustainability

No dependency on inflationary tokens or unsustainable yields

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