Economics and Rewards

Core Design Principles:

• Aligned with Card Activity: Rewards are directly tied to MetaMask Card usage, encouraging organic adoption without artificial incentives.

• Stablecoin-Based Logic: All thresholds and rewards are denominated in USDC, ensuring predictability and simplicity.

• Non-inflationary Design: No need for a native token or farming emissions. Rewards are sponsored by partners or drawn from a defined incentive pool.

• Cross-party Incentive Loops: Rewards benefit users, drive traffic to IRL brands, and boost MetaMask Card traction.

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Reward Funding Model

Stakeholder	Contribution / Role	Incentive to Participate
MetaMask	Seed reward pool or match partner contributions	Drives card usage, USDC volume, and ecosystem loyalty
Partners / Merchants	Provide IRL perks (discounts, tickets, free items)	Targeted user acquisition, measurable ROI, brand loyalty
User	Spends via MetaMask Card (USDC)	Unlocks real-world perks, exclusive experiences, and status NFTs

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Reward Mechanics

Tier	Spend Threshold (USDC)	Reward Example	Type
Bronze	$50 / month	Free coffee, discount code	Token-gated
Silver	$250 / month	Event ticket, merch coupon	NFT claim
Gold	$1000+ / month	Festival pass, limited merch, early access

• Reward delivery: via NFTs (claimable or auto-minted) used to access IRL perks.

• Perks vary by region: Local partnerships create custom perks. Optional tier-based rarity.

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Future Extensions

Dynamic NFT Loyalty Layer (Gamified)

• NFTs evolve as spending grows (e.g., avatar upgrades, animated badges).

• Could be used for partner-specific quests ("Spend $100 in 3 local coffee shops").

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Summary

Impact Area	Description
User Value	Real-world utility, gamified perks, and reason to use the Card
Partner Value	Measurable ROI, new customer acquisition, Web3-native exposure
MetaMask Value	Boost in card adoption, onchain activity, and long-term stickiness
Sustainability	No dependency on inflationary tokens or unsustainable yields