Real World Relevance
Problem Statement:
Consumers today use traditional credit/debit cards for everyday spending but get limited, generic rewards and those are typically siloed in Web2 ecosystems. Web3 cardholders lack tailored, onchain-native incentives that reward their unique activity both onchain and in real life.
MetaMiles: The Solution
MetaMiles bridges card spending, onchain identity, and local perks, creating a seamless and meaningful feedback loop:
Users get rewarded not just with points or cashback, but with real, lifestyle-relevant unlockables event tickets, food discounts, merch based on actual card activity.
The reward system is region-aware, making it hyper-relevant to each user’s real life.
Token-gated perks enhance both privacy and identity utility, giving the MetaMask Card a purpose beyond payments as a verified, spend-linked proof of activity.
Direct Alignment with MetaMask Card Use Cases
Optimize user finances
Turns card spend into meaningful lifestyle perks
Card-linked experiences
IRL unlockables powered by card tiers & geography
Use onchain identity/activity as a trigger
Proof of Spend mints perks (NFTs) + tier upgrades
Merge onchain & IRL
Local, token-gated experiences based on usage
Stablecoin first (USDC)
All rewards/claims done in or triggered by USDC spend
Real-World User Personas
Casual DeFi User in NYC
Spends $600/month using MetaMask Card → unlocks Gold Tier
Mints NFT pass for ETHGlobal NYC or 20% off at DAO Pizza shop
DAO Contributor in Berlin
Uses card to cover coworking space expenses
Gets exclusive entry to DAO-hosted local events
Web3-curious festival-goer in Lisbon
Receives airdrop for local Web3 music fest ticket just by using MetaMask Card
Why This Matters
Encourages loyalty and continuous card usage
Gives users tangible reason to prefer MetaMask Card over others
Unlocks new opportunities for brands, festivals, and local businesses to engage Web3 users
Makes onchain identity and card utility meaningful in day-to-day life
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