# Scalability + Future Roadmap

&#x20;**Phase 1: Launch & Core Platform (July 3 – Aug 31, 2025)**

* MetaMiles v1 live with MetaMask Card spend tracking
* ZK Proof + tier-based IRL reward flow operational
* Early brand partners integrated (pilot cities)

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&#x20;**Phase 2: Localized Campaigns (Sept 1 – Oct 15, 2025)**

* Launch regional event campaigns:
  * &#x20;“OnChain Diwali” with Indian merchants
  * &#x20;“NYC Art Week” unlockables with local NFTs/IRL events
* Add multi-region reward logic (time zone, merchant ID based)

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&#x20;**Phase 3: Merchant & DAO Expansion (Oct 16 – Dec 15, 2025)**

* Self-serve partner dashboard goes live
* Open onboarding for:
  * Local stores and event organizers
  * Global DAOs offering IRL perks
* Partner analytics: Redemption metrics, user engagement, etc.

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&#x20;**Phase 4: Advanced Rewards & Loyalty (Dec 16, 2025 – Feb 28, 2026)**

* &#x20;Add staking-based multipliers (stake USDC/ETH for boost)
* &#x20;Loyalty Badges: Earn proof-of-spend SBTs
* &#x20;Introduce soulbound perks like Discord roles, VIP access, lifetime discounts

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&#x20;**Phase 5: Developer SDK + Ecosystem Tools (Mar 1 – May 30, 2026)**

* Launch SDK for external apps (eCommerce, ticketing, wallets)
* Token-gated checkout or claim button support
* API for reward inventory management + campaign logic
