B2B Partner Onboarding Flow and Financial Projection
B2B Partner Onboarding Flow (MetaMiles)
This flow is designed to help IRL brands, merchants, or event organizers join the MetaMiles reward system and provide perks for MetaMask Card users.
Partner Onboarding UX Flow
1. Discovery
Brand sees MetaMiles campaign on MetaMask or ecosystem channels.
Sees ROI stories: "1,000+ high-spending crypto users visited cafés in Lisbon in 30 days.”
2. Sign-Up / Verification
Partner signs up via a MetaMiles B2B portal
Connects wallet and fills out KYC/business info.
Sets business address for geo-targeting perks.
3. Perk Creation Wizard
Partner defines a perk campaign:
Reward Type
Discount Code / Free Item / NFT Access
Eligibility Criteria
Spend $100 in a month via MetaMask Card
Max Redemptions
500/month
Duration
July 5–Aug 31
Region Target
NYC only
Cost per User (est.)
$3
Perk NFTs auto-generated via our contracts, optionally branded.
4. Dashboard + Analytics
See number of NFT redemptions
Geo-based heatmaps
User profiles (anonymized: wallet + tier + region)
API integration
Brand Value Proposition
Crypto-native customers
High-income, tech-savvy users that are notoriously hard to reach
Measurable ROI
Redemptions tied directly to card spend (vs. ad impressions)
Flexible integration
No hardware needed works via QR code/NFT claim
Web3-native loyalty
Can issue branded NFTs for repeat users
Financial Projection: MetaMiles Model (Pilot Year)
We’ll model a conservative estimate assuming:
10,000 active users
5% (~500) spend at least $250/month = 2,500 qualifying transactions/month
MetaMask/partners co-fund the rewards pool
1. Assumptions
Avg. Monthly Spend/User
$250
Avg. Reward Cost/User
$5–$10
Monthly Reward Budget (MetaMask + Partners)
$15,000–$25,000
Partner Conversion (free-tier)
50 partners in 6 months
Avg. Reward Redemption Rate
30–40%
2. Annual Projections
Active Users
10,000
Tiered Reward Participants
2,500
Total Rewards Distributed
~$200,000
Partner Contributions
~$100,000
MetaMask Subsidy (if any)
~$100,000 (can be part of GTM)
Partner Cost / Acquisition
~$2.50–5 per verified user
Long-Term Sustainable Model
Move toward partner-funded only rewards
MetaMask earns via:
Transaction fees on card spend
Premium analytics dashboards
Sponsored placements (e.g., "Featured Festival Perk")
Last updated