B2B Partner Onboarding Flow and Financial Projection

B2B Partner Onboarding Flow (MetaMiles)

This flow is designed to help IRL brands, merchants, or event organizers join the MetaMiles reward system and provide perks for MetaMask Card users.

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Partner Onboarding UX Flow

1. Discovery

• Brand sees MetaMiles campaign on MetaMask or ecosystem channels.

• Sees ROI stories: "1,000+ high-spending crypto users visited cafés in Lisbon in 30 days.”

2. Sign-Up / Verification

• Partner signs up via a MetaMiles B2B portal

• Connects wallet and fills out KYC/business info.

• Sets business address for geo-targeting perks.

3. Perk Creation Wizard

Partner defines a perk campaign:

Field	Example
Reward Type	Discount Code / Free Item / NFT Access
Eligibility Criteria	Spend $100 in a month via MetaMask Card
Max Redemptions	500/month
Duration	July 5–Aug 31
Region Target	NYC only
Cost per User (est.)	$3

Perk NFTs auto-generated via our contracts, optionally branded.

4. Dashboard + Analytics

• See number of NFT redemptions

• Geo-based heatmaps

• User profiles (anonymized: wallet + tier + region)

• API integration

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Brand Value Proposition

Benefit	Why It Matters
Crypto-native customers	High-income, tech-savvy users that are notoriously hard to reach
Measurable ROI	Redemptions tied directly to card spend (vs. ad impressions)
Flexible integration	No hardware needed works via QR code/NFT claim
Web3-native loyalty	Can issue branded NFTs for repeat users

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Financial Projection: MetaMiles Model (Pilot Year)

We’ll model a conservative estimate assuming:

• 10,000 active users

• 5% (~500) spend at least $250/month = 2,500 qualifying transactions/month

• MetaMask/partners co-fund the rewards pool

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1. Assumptions

Metric	Value
Avg. Monthly Spend/User	$250
Avg. Reward Cost/User	$5–$10
Monthly Reward Budget (MetaMask + Partners)	$15,000–$25,000
Partner Conversion (free-tier)	50 partners in 6 months
Avg. Reward Redemption Rate	30–40%

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2. Annual Projections

Metric	Year 1 Estimate
Active Users	10,000
Tiered Reward Participants	2,500
Total Rewards Distributed	~$200,000
Partner Contributions	~$100,000
MetaMask Subsidy (if any)	~$100,000 (can be part of GTM)
Partner Cost / Acquisition	~$2.50–5 per verified user

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Long-Term Sustainable Model

• Move toward partner-funded only rewards

• MetaMask earns via:

  • Transaction fees on card spend

  • Premium analytics dashboards

  • Sponsored placements (e.g., "Featured Festival Perk")